The Wildcats’ Den is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for Kansas State University. When you commit to The Wildcats’ Den, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation.

What is Name, Image, and Likeness (NIL)?

“NIL” is the term used to associate with student-athletes’ ability to earn money off their brand, THEMSELVES. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Now, for example, a student-athlete may earn money for: 

  • Hosting their own basketball, soccer, or other sports camp!
  • Partnering with and promoting a local restaurant or business! 
  • Having a photoshoot and autograph session! 

- Aaron Lockett

Former K-State Football Player

“With so many fans, colleagues and supporters the opportunities are endless. As student-athletes build relationships with local companies and join community events it is imperative to have a company like The Wildcats’ Den in place to help maximize opportunities.”

- Brian Morris

Kansas State Alumni

“The competitive landscape of collegiate athletics is constantly changing and the introduction of Name, Image and Likeness by the NCAA has presented the greatest opportunity to date for individuals d companies to directly support and engage current student-athletes. The Wildcats’ Den serves as the vehicle for anyone who wants to make a positive impact on K-State student-athletes through NIL opportunities while also helping ensure competitive excellence for KSU Athletics.”

Support The Wildcats Den

You can support The Wildcats Den through a financial contribution or business expense and support ongoing NIL activities with Kansas State University student-athletes, such as social media campaigns, autograph sessions and other events.

Want to make a charitable contribution?

The Wildcats Den has partnered with the BPS Foundation, a 501c3, to support Kansas State University student-athletes and help support charitable causes in their community. Supporters will earn a tax-deductible benefit for their donations. Payment options include credit card, check, wire transfer or ACH.

You can also support through Donated Securities and Donor Advised Funds (DAF). EIN: 88-2260784.
Contact Chris Asa at for more information.

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